Friday, February 20, 2009

Why White?

The white wedding dress of today is deep-seated tradition, and for many is worn to signify virtue as well as uphold tradition. Millions - in fact billions - of women all over the world start thinking about the perfect white wedding gown before they have even found the perfect partner.

Britain is a place that is rife with traditions and legends, so it is little wonder that the tradition of the white wedding dress was started by the English Monarchy. It was the wedding of Queen Victoria that spawned the interest and popularity of white wedding dresses as we know them today.

Queen Victoria married Albert of Saxe in 1840, and wore what would then have been considered a flamboyant white gown. Of course, this did not start the tradition immediately; however, many women saw this as a statement of class and style, and copied the Queen by also getting married in white.



The white wedding dress in those days had nothing to do with being virtuous - it was all about wealth. Getting married in a white, extravagant gown was a sign that you could afford to buy a dress that you would never be able to wear again because of its style and color (whites were not easy to clean in those days as they are today!).

Of course, women still continued to be married in various colors and styles of dress - it was only the vain and the wealthy that insisted on white to follow in the footsteps of the wealthy Monarch. However, during Edwardian times, the white wedding dress once more soared to new heights of popularity, as Coco Chanel unveiled its new knee-length white wedding dress, complete with extravagant train.

Even so, with the depression that followed World War I and the approach of World War II, many women continued to make do with whatever type of dress they could afford, and this went on for decades. Some women would marry in simple white dresses, which could then be dyed and used as an everyday dress. Again, it was only the fabulously wealthy that could really afford to splurge on an elaborate gown.

However, from the 1950s onwards, as the world watched Hollywood stars, royalty and members of high society get wed in stunning white gowns, the tradition of white became signed and sealed.

As with many other things in life, there is much folklore and legend surrounding the various other colors that brides have been known to wed in.

One old rhyme seems to sum up these notions:

Married in white, you have chosen all right.
Married in green, ashamed to be seen.
Married in red, you will wish yourself dead.
Married in blue, you will always be true.
Married in yellow, ashamed of your fellow.
Married in black, you will wish yourself back.
Married in pink, your spirits will sink.

Of course, most people will think nothing of this poem, apart from the fact that each color has been coupled with a meaning that just happened to rhyme very well. We all know that there are plenty of people that have married in pinks, blues and every other color, and have enjoyed a long and happy marriage. And we certainly know that there are plenty of people that have married in white, who have not prospered quite so well.

Thursday, February 19, 2009

Casablanca 2009 Trunk Show

We are having a Casablanca 2009 Trunk Show!!

Friday February 20th through Sunday February 22nd.
10am to 5pm

Please call our salon to schedule an appointment. (714)870-7101


Tuesday, February 10, 2009

Pattis Bridal Trunk Show

We are excited to announce that we are having a Pattis Bridal 2009 trunk show this Friday, Saturday, and Sunday. Call our salon and we will be happy to schedule you a consultation to try on these beautiful gowns.

Soft, flowing, and airy these gowns are absolutely stunning! You have got to see how incredible they are in person.

Come Get Your Marriage License!

This is so great! We are excited to announce that North Orange Counties newest County clerk-recorders office is located just one block north of our store location!

A Letter from Tom Daly Orange County Clerk-Recorder:

"Dear Friends,

It is my pleasure to share with you that our North County branch office for the Orange County Clerk-Recorder Department is set to open to the public on Tuesday, February 17th.

As a longtime North County resident, I'm elated to bring a convenient and accessible location to customers in Orange County for the vital public services my department provides. The new branch office is located 201 N. Harbor Blvd in historic downtown Fullerton, and will offer a variety of services, including filing Fictitious Business Name statements (DBAs), providing copies of birth, death and marriage certificates, issuing marriage licenses and performing civil ceremonies, and recording real property transactions.

You're also welcome to drop by on Saturday, February 14, when the branch office opens for the day to accommodate couples wishing to get married on Valentine's Day. After the President's Day holiday, the branch office will be officially open for regular business on Tuesday, February 17.

Sincerely,
Tom Daly
Orange County Clerk-Recorder."

Click on picture to enlarge for the grand openning announcement!

A Warm Thank You to All Of You!

We want to extend a warm thank you to those of you who stood in line in the rain waiting to attend our huge wedding gown sale on Sunday. You were all troopers and we appreciate each and every one of you.

It was a pleasure to see all the happy and smiling faces. You were all so very thoughtful of each other and our staff. You each made this event a memorable one.

It was a great feeling to see so many brides walking away with beautiful dresses.

You brave ladies (and some guys!) even made the OC Register! See the article below.

OC Register

Sunday, February 8, 2009
$99 for bridal gowns draws a crowd
Hundreds show up at a Fullerton store for a bargain dress.
By BARBARA GIASONE
The Orange County Register




FULLERTON - Bridal-bargain shopping hit the downtown Sunday when more than 300 prospective brides and their families braved cold, rainy weather to buy a $99 wedding gown.

When The Dresser owner Marianne Shearer arrived at 9 a.m., the line of prospective brides stretched around the block on West Commonwealth Ave. Some had shown up as early as 6 a.m. with coffee and blankets to stand in line, Shearer said.

Five shoppers, and their families, were allowed inside the store at a time for 15 minutes.

That was enough time for Joy Lumba of Newport Beach to find three wedding gowns for her upcoming Mediterranean cruise wedding.

"I'll wear one for our wedding in Spain, another in a civil ceremony and one for the special occasion dinner aboard ship," Lumba said. "I couldn't go wrong at $99 apiece. I was looking at dresses earlier that were selling for $1,800 apiece."

Shearer said a small notice on Craigslist and on her Web site elicited hundreds of e-mails. She attributes the "crazy response" to the difficult economic times.

Shearer's husband, Kirk Sullivan, said wedding gowns are seasonal and each year The Dresser retires styles to make way for new inventory.

"My wife literally had hundreds of past years' gowns valued in the $2,000 range and stacked to the ceiling in our guest house," Sullivan said.

Shearer sold more than 60 dresses in four hours.

"Maybe we'll do this twice a year," she said.

Contact the writer: 714-704-3762 or bgiasone@ocregister.com

To see the original article, visit:

http://www.ocregister.com/articles/shearer-wedding-gowns-2302706-hundreds-dresser